Ford fuel economy doesn’t please customers

Ford has a problem with its public image, claims Green Car Reports. As reported by a poll, Ford's gas mileage efforts aren't bearing fruit in the public perception. The automaker's own customer poll discovered that 68 percent of United States consumers see Fords as fuel guzzlers. Article resource: Public opinion poll: Ford fuel economy is severely lacking

Everything the consumers believe

For gas mileage, the Ford Fiesta and Ford Focus are at the top of the list. Still, customers don’t consider the brand a fuel efficient company. Ford global marketing chief Jim Farley is having trouble finding the silver lining in this dark cloud.

“There are 240 million people driving vehicles in America, and only 32 percent have a good opinion of Ford on fuel economy,” Farley noted while at the Barclays Capital 2011 Global Automotive Conference. “That means 68 percent don’t.”

Selling a ton

In the first three quarters of 2011, Ford made $6.6 billion. This is mostly due to the Explorer SUV and fuel-efficient Fiesta. This year, through October, Ford’s sales are up 11 percent. The auto industry has a 10 percent overall gain. People have a very various perception about Ford’s gas mileage. That is why Farley believes the company should do more.

“Fuel economy is ground zero in pricing power in the U.S. for Ford,” Farley said. “If you can change perceptions on fuel economy, you can change pricing power across your whole lineup.”

Making things various

Ford doesn’t struggle with gas mileage. On the subject of mpg, the 2011 Ford Escape ranked top five in its class. The 2012 Ford Fusion Hybrid got top 10 in its class too. For about $20,000, you can get over 40 mpg with the 2012 Focus SFE and 2012 Fiesta SFE.

Mileage will be improved about 20 percent with EcoBoost technology. Really, this ought to change what the public believes. The debut of the 2012 Ford Focus Electric should also help sway favor, much as the Chevrolet Volt EV did for GM.

“But we have a long way to go,” Farley said. “Those that own fuel economy in the U.S. own pricing.”

Changes at Ford

Information from:

Autoline

Automotive News

Green Car Reports

LA to host next Porsche Experience Centre

Porsche revealed designs at the Los Angeles Auto Show this week to build a new Experience Center in California. The 53-acre facility will be constructed in the city of Carson in the Los Angeles Basin. The facility will be a grown-up amusement park for fast automobile loving people with throw-away revenue. It will boast a gym, a restaurant, a customer delivery center and a world-class test track among other benefits. The facility is planned to open in 2013. Article resource: Porsche plans to open Experience Center near Los Angeles.
Every little thing to expect
The Experience Center will, as reported by the Daily Breeze, have:
“A world-class test track and handling course where drivers can practice maneuvering on rain, ice and snow. A section called Ice Hill will have a steep slope and water jets. Another off-road area will include 45-degree declines and ascents…The center also will feature a gift shop, cafe, and an athletic training facility for people interested in experiencing how professional drivers train – including heat acclimation training and hydration strategies.”
A ton of cash into two centers
Giffels/IBI and Tilke Engineering are producing the Carson center. There are designs for another Experience Center also. This Atlanta center will have the headquarters for the automaker in the U.S. Porsche is not going cheap with the facilities. It designs on spending $100 million to them both. Experience Centers aren’t brand new. They exist in England, China and Germany already.
Don’t stress about children at the Experience Center. There will be special programs just for them.
Greens and apartment complex done
There is a 64 unit apartment building and Dominguez Hills Golf Course, which has a two-deck driving range, which is where the Porsche Experience Center will go up. The owners of the Don Dominguez Apartments originally agreed to vacate, but later petitioned for it to remain open through the summer of 2012, when construction on the Experience Center is slated to begin. The Carson building authorities said no to the request.
Article Sited
Car and Driver
Autos Geek
Curbed Los Angeles

 

Seat, Skoda and Volkswagen release the Mii, Citigo an Up! in Europe

VW Up!

 
Seat has now released it's new Mii city car in Spain and Volkswagen has now released it's Up!
The Seat model was inteneted to be called the Arosa and the Volkswagen model, the Lupo, both of these names originated from their predessors.
The Skoda model, the Citigo was released in the Czech Republic in 2011 and will be released in the rest of Europe in 2012.