A gaming website told two SEGA executives in an interview about how SEGA was going and how it sees the console market right now. In that interview, they stated the future of the Sonic brand. The first answer to the interview (via The Sonic Stadium) said:
Ethan Einhorn: We’re taking, on the console side, more of a pillar approach. We’re doing some very exciting things with Sonic as a brand in the near future. We’re also very heavily focused on strategy, as you’ve seen with our pickup of [Company of Heroes developer] Relic, as well as what we’re doing with [Total War developer] Creative Assembly. Of course, we’re continuing to do core titles like Aliens: Colonial Marines.
The second answer, is the different demographics of two SEGA franchises, Sonic the Hedgehog and House of the Dead.
Evans: Absolutely. We have games that service all different types and sets of consumers. Some [intellectual properties] lend themselves to maybe a younger audience. Some IPs are more classic in their stance; some maybe appeal to a more mature audience. We have titles like House of the Dead. That’s probably an example of a mature game. Then Sonic, which has been kind of reinvented. We’re bringing that to the Android platform. That’s an example of something which might skew slightly younger, as well as have this more classic base.
Einhorn: Sonic Dash, which is popular right now on the top charts, is another great example of appealing to a more casual demographic. But again, within that same ecosystem we have Kingdom Conquest II, which is extremely core. Both of those comfortably coexist at the same publisher.
Then it talks about the Sonic franchise marketing and the oppontunities with 7-11 year old gamers, as well the ‘nostalgic’ older gamer.
Einhorn: I think what that creates for us with Sonic is a great opportunity. First and foremost, I am a father who grew up with the Sonic games. I was in high school when it came out. I have a 6-year-old now, and one of the great pleasures for me is to be able to share something I loved with my kids. So you have that father-child dynamic.
Kids also respond very strongly to Sonic on their own, without any parental support. I think part of that is that he’s like a superhero. He’s fast. He’s blue. He’s easy to understand. There’s a broad range, as you know, of people who love Sonic, but the age of 7 to 11 is absolutely the strongest in terms of loving Sonic. But then, as you said, we also have the older gamer who’s nostalgic, and that’s why we have products like Sonic Generations that are designed specifically for them. It gives us more opportunities to capitalize on the strengths of an iconic franchise.