“We want to increase our 340,000 unit sales from last year – by 8 to 10 percent – thanks to existing models. We aim to sell 45,000 units of the Ibiza ST (station wagon) this year. And the Alhambra already is well above plan so we expect a full-year volume of 20,000 units. This proves that our brand is gaining strength,”
For 2012, the company has even bigger plans, fueled by the launch of four new models. “We will launch four new cars: the new Leon, a totally new entry-level model, a four-door sedan and a major Ibiza facelift,”
SEAT by the end of 2011 was going to release the Volkswagen Lupo based Arosa. While in 2012 it was planning a new Toledo based on the upcoming Leon.
James Muir also said that SEAT will increase employers from 300 to 800 by almost the end of 2011. And he said that by 2018 he will sell 800,000 cars worldwide and a 15% investment. Could SEAT enter North America by 2018?